6:00 pm

ABOUT THE 2026 TOUR

Drive Your Story is Carrera’s live 70th anniversary activation, built to bring together art, speed, and self-expression across seven cities. At each stop, two local artists compete live by transforming a vintage Carrera car, turning each event into a city-specific moment tied to the brand’s legacy and culture.

Each city selects one winning artist, and every city winner moves on to the national vote on CarreraWorld.com. The tour builds awareness, drives traffic, and connects the in-person event experience with digital voting, content, and the full Carrera story.

Art. Speed. Self-Expression.

The Carrera Paint My Ride Tour is a live, immersive platform celebrating Carrera’s 70th anniversary. Spanning seven cities, each representing a decade of Carrera’s legacy, the tour brings the brand’s history to life through culture and creativity.

Two Artists. One Car. One Winner.

In every city, two local artists go head to head, transforming a single vintage car with their own distinct vision in real time. The crowd decides the winner on site. Each city champion advances to a national vote on CarreraWorld.com.

Since 1956. A Statement Brand.

Synonymous with pioneering design and outstanding quality — Carrera is a statement brand for people who live by their own rules, continuously defying themselves and proudly approaching life standing out from the crowd.

For more information:

https://us.carreraworld.com/pages/drive-your-story