Discovery Green Conservancy Announces Virginia Ballard as Director of Advancement

August 15, 2012
by Claudia Morlan

Discovery Green is pleased to announce that Virginia Ballard has joined the non-profit downtown park conservancy as Director of Advancement.  In this new role, Ballard will be responsible for raising funds to support the park’s $1.5 million annual programming budget, developing a membership program, and creating an operating endowment.  The park is a public-private partnership between the City of Houston and the non-profit Discovery Green Conservancy but receives no public funds.

Discovery Green Conservancy President Barry Mandel said, “Discovery Green has experienced incredible growth – in visibility and popularity – and our goal is to continue to offer free and unique programming. Virginia is going to be a great asset to this leadership team and our organization as a whole, as she will help raise the funds needed to ensure that Discovery Green remains one of the most vibrant and beautiful urban parks in the country.”

Ballard has more than 20 years in non-profit fundraising and management, with tenures at Baylor College of Medicine, Texas Children’s Cancer Center and St. John’s School. Joining Discovery Green is also a return to Downtown for Ballard who was director of marketing at Central Houston in the early 1990s.

Discovery Green was created by a public-private partnership. The Conservancy, which receives an annual maintenance stipend from Houston First, must raise $1.5 million annually to support the free programming the park offers. Discovery Green works with hundreds of programming partners to present three dynamic seasons each year. Most of the events at Discovery Green are FREE and open to the public.